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art direction, brand identity, marketing, content & copywriting, graphic design, logo design, website design building & management.

personal trainer based in the eastern suburbs, sydney, australia.

development of the PT PODS brand for personal trainer Rachael Finlay.


combining her professional business with her  fun youthful approach to fitness & training, I created all branding to be on-point with her aesthetic & attitude. bringing in elements of fun and dual-meanings with the "pod" concept, we found balance and established continuity across all branding & marketing elements, social platforms and website.

above: logo design, graphic design, and email signature


below: promotional apparel design, technical flats

design & development of fully responsive website.

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