About Me
Senior creative building stories
with powerful impact.
I'm Lolo! A creative and strategic director based in Barcelona, originally from the USA with a decade spent in Australia where I founded Goldfox Creative. I moved to Berlin in 2020, pushed through COVID lock down and expanded my business to the German and EU market. Eventually I landed at Amazon, where I've led global campaigns and changed how we think about in-house creative production.
I believe great work happens when strategy and execution live in the same brain. I'm comfortable owning a brief from insight to final cut, and bring calm in the chaos of tight timelines, multi-brand partnerships and big-stakes launches.
I lead multicultural teams, speak brand fluently, and I don't do average.
- Based Barcelona, Spain
- Background United States · Australia · Germany · Spain
- Focus Brand Strategy · Creative Production · Content Systems
- Experience 12+ years
- Agency Goldfox Creative (founded)
Experience
2022 – Present
Creative & Strategic Director
Amazon EU · Leipzig, Germany & Barcelona, Spain
Led global creative campaigns including Disney, Adidas × Mercedes F1, and Puma × Manchester City FC. Pioneered in-house content systems that deliver streaming-quality output at agency speed.
2020 – 2022
Freelance Creative Director
WIN Creating Images Agency & BILD News Network · Berlin, Germany
ZOEVA Cosmetics rebrand and website launch. BILD network relaunch — developed 22 on-air presenter personas aligned with new brand identity.
2013 – 2022
Founder & Creative Director
Goldfox Creative · Sydney, Australia & Berlin, Germany
Built a full-service creative agency from the ground up. Managed international clients across brand identity, video, strategy and digital production.
Brands & Collaborations
Amazon
Adidas
Mercedes F1
Disney
Manchester City FC
ZOEVA
PVH Brands
BILD Network